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Quest takes new member acquisition online

Challenge: Quest Personals is one of the largest telephone dating services in North America with an active member group in just about every city. Quest had traditionally marketed its service through television and print media and realized that a large part of its potential audience was migrating online. Quest was looking for a strategy and set of tactics to tackle this issue.

Solution: CX provided an end-to-end service that consisted of strategic consulting, campaign/web design, right through to media testing and execution.

CX Tactics: Using insights from over 200 online dating campaigns executed through the CX Digital Network, CX Interactive developed a set of landing pages that were then split -A/B tested, and multi-variant tested for the best performer. Media tactics include CPA (affiliates), search marketing, mobile advertising, display, and social media.

CX Performance: CX was able to deliver leads within the first week of launch and continues to generate leads at the CPA target today.

"With the expertise provided by the CX Digital team, we were able to quickly build and test various online campaigns to determine if they could outperform traditional media."

Ben Newton, Director of Products at Quest

I-Travel 2000 takes off with real marketing insights

Challenge: I-Travel 2000 recognized that to stay competitive they must understand the needs of their customers. With sales systems operating independently (i.e. web site, web trends data, order entry system) and different internal departments operating off of separate analysis systems, such as MS Access & MS Excel, trying to monitor the trends became a challenge.

Solution: CX delivered a custom BI solution built on Microsoft technologies (SharePoint 2007/SQL) that aggregated data from the order entry system, web trends, and web order data. The data warehouse supports processes in order to drive a user friendly, comprehensive reporting package enabling quick business decisions and higher visibility.

CX Tactics: The key to the success of this implementation was to deliver small pilots so that various business leaders could refine requirements as they were defined. CX provided a weekly demo schedule with various reports so that the final solution fit to measure.

CX Performance: The I-Travel 2000 reporting process went from an overnight process involving three manual steps, to being a near-real time system that is able to pull up interactive reports within minutes.

Globe Investor goes Web 2.0

Challenge: In 2009, Globe Investor needed to revamp it's web site in order to optimize advertising opportunities and to deliver a superior consumer experience.

Solution: CX provided a complete set of project services including solution design, flash development, web site development, quality assurance, project management and deployment support.

CX Tactics: A team was assembled from various disciplines to provide the Globe and Mail with the right mix of expertise to deliver the solution.

CX Performance: The solution, from start to finish, was delivered in less than 9 months. The site today hosts over 50% more ad unit inventory and has been lauded as "a huge improvement" over its predecessor. To see the site in action, please visit http://www.theglobeandmail.com/globe-investor/

Sentry Select overhaul a delight for both investors and brokers

Challenge: Sentry Select's web site traffic was decreasing with core audience (investors) despite spending significant resources on online media and advertising.

Solution: Cyberplex re-designed the web site with a focus on search engine optimization, integrating real-time data feeds, and positioning key portfolio managers as industry experts.

CX Tactics: Online Marketing Strategy, Search Engine Optimization, Search Engine Marketing, Media Buying strategy, Creative & Design and Development

CX Performance: "When I presented the new site to our team and key investors, I received a standing ovation from a crowd that I thought was impossible to please."

Michael Lane, Internet Manager - Sentry Select

CX helps Careego.com make online coaching work

Challenge: Knightsbridge launched an online career management product that was not meeting the expectations of its user base and was struggling to drive traffic and new members.

Solution: Cyberplex developed a content and search marketing strategy that led to re-architecting and re-developing the site

Tactics: Online Marketing Strategy, Search Engine Optimization, Search Engine Marketing, Creative & Design and Development.

CX Performance: "After CX re-launched Careego, we had a 132% increase in unique visitors and a 52% increase in paid memberships in just 3 months!"

Kathryn Lockhart, Business Leader - Careego.com

Visit www.careego.com.

Luxury brands can still do performance marketing just ask Jaguar.

Challenge: As a global luxury brand, Jaguar maintains strict guidelines over the user experience of their corporate web site which. As like many luxury organizations, such guidelines can often be at odds with modern lead generation techniques. Jaguar Canada identified the need to leverage the web in order to engage prospects and drive leads. They reached out to Cyberplex Interactive for a solution.

Solution: CX worked with Jaguar Canada to develop a strategy and online marketing platform that allows Jaguar to engage prospects at various stages of the purchase funnel and convert those prospects into leads without compromising the brand or the corporate site.

CX Tactics: The solution involved establishing a micro-site with rich video content, which is promoted via multiple mediums: Search, Display, Social Media and Contextual ads.

CX Performance: The CX campaign has delivered visibility and reporting that Jaguar Canada had not seen before the results of the campaigns were superior. The campaign lead to great engagement, higher click through rates and more conversions. To view the campaign microsite or to book a test drive visit http://jagtv.ca