Sentry Select
Sentry Select overhaul a delight for both investors and brokers
Challenge
Sentry Select’s web site traffic was decreasing with core audience (investors) despite spending significant resources on online media and advertising.
Solution
Cyberplex re-designed the web site with a focus on search engine optimization, integrating real-time data feeds, and positioning key portfolio managers as industry experts.
CX Tactics
Online Marketing Strategy, Search Engine Optimization, Search Engine Marketing, Media Buying strategy, Creative & Design and Development
CX Performance
“When I presented the new site to our team and key investors, I received a standing ovation from a crowd that I thought was impossible to please.”
Michael Lane, Internet Manager – Sentry Select
