Jaguar
Luxury brands can still do performance marketing… just ask Jaguar
Challenge
As a global luxury brand, Jaguar maintains strict guidelines over the user experience of their corporate web site which. As like many luxury organizations, such guidelines can often be at odds with modern lead generation techniques. Jaguar Canada identified the need to leverage the web in order to engage prospects and drive leads. They reached out to Cyberplex Interactive for a solution.
Solution
CX worked with Jaguar Canada to develop a strategy and online marketing platform that allows Jaguar to engage prospects at various stages of the purchase funnel and convert those prospects into leads without compromising the brand or the corporate site.
CX Tactics
The solution involved establishing a micro-site with rich video content, which is promoted via multiple mediums: Search, Display, Social Media and Contextual ads.
CX Performance
The CX campaign has delivered visibility and reporting that Jaguar Canada had not seen before…the results of the campaigns were superior. The campaign lead to great engagement, higher click through rates and more conversions.
To view the campaign microsite or to book a test drive visit www.jagtv.ca
